Building Your Online Brand

If you’re on the NOWA mailing list you know that each month we ask what you’ve been up to for our member news.

This month Randy Bonner replied that he was holding a giveaway for Mack’s Lure products on Instagram. As the outdoor writing industry has been going thru many changes over the past decade, I was intrigued  what the benefits of this activity would be and emailed Randy, asking him to give me a call thinking that would be easier than emailing back and forth.

Randy replied “I’ll have to call you later, but I can write you from the turkey blind 🙂” and then sent me this:

In my opinion, especially with the way things are going with the print industry and the economy, we’re all in this together, and that goes for the advertisers, publishers, and writers, putting together content for readers that keeps them engaged. For now, a lot of the reaction I’ve gotten from this is coming from Washington, where people can’t fish, but it’s definitely on their minds. A giveaway is more than just stuff, it’s something that gets people excited about getting back on the water (or in the woods). It’s a thank you to Mack’s for sponsoring NOWA. It’s also a way for me, as an outdoor writer, to continue growing my (online) brand, when the inevitable transition of focus is going towards web traffic as readers lose interest in print subscriptions. I love contributing to both, and they both have their place. But building a web of online networking through publications, advertisers, writers, and readers is what seems to keep people engaged. And let’s be honest, who doesn’t like free stuff???

I emailed Randy a well deserved Thank You and soon got this reply “Had to cut it short because a pair of gobblers was closing in fast. Thanks for being my good luck charm!”

A big Thank You to Randy for the Instagram Tip and to Mack’s Lure!

 

 

 

 

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