Building Your Online Brand

If you’re on the NOWA mailing list you know that each month we ask what you’ve been up to for our member news.

This month Randy Bonner replied that he was holding a giveaway for Mack’s Lure products on Instagram. As the outdoor writing industry has been going thru many changes over the past decade, I was intrigued  what the benefits of this activity would be and emailed Randy, asking him to give me a call thinking that would be easier than emailing back and forth.

Randy replied “I’ll have to call you later, but I can write you from the turkey blind 🙂” and then sent me this:

In my opinion, especially with the way things are going with the print industry and the economy, we’re all in this together, and that goes for the advertisers, publishers, and writers, putting together content for readers that keeps them engaged. For now, a lot of the reaction I’ve gotten from this is coming from Washington, where people can’t fish, but it’s definitely on their minds. A giveaway is more than just stuff, it’s something that gets people excited about getting back on the water (or in the woods). It’s a thank you to Mack’s for sponsoring NOWA. It’s also a way for me, as an outdoor writer, to continue growing my (online) brand, when the inevitable transition of focus is going towards web traffic as readers lose interest in print subscriptions. I love contributing to both, and they both have their place. But building a web of online networking through publications, advertisers, writers, and readers is what seems to keep people engaged. And let’s be honest, who doesn’t like free stuff???

I emailed Randy a well deserved Thank You and soon got this reply “Had to cut it short because a pair of gobblers was closing in fast. Thanks for being my good luck charm!”

A big Thank You to Randy for the Instagram Tip and to Mack’s Lure!

 

 

 

 

January 2020 NOWA Member News

From Randy Bonner: Birthday buck! Here’s a few numbers… today I’m 38 years old. I traveled over 3,500 miles to visit the area I grew up and relive some childhood memories for my birthday. On the way from the airport in Montgomery to the camp house in Coy, I saw 37 whitetail (my age that night). Over the course of the past 5 days, I’ve seen over 150 deer. I’ve passed up 8 bucks in the stand looking for a wall hanger, but couldn’t pass up this cull buck after seeing him for the 4th time. I’ve still got 2 spots left for bucks on a 10 day license, and have had the opportunity to take a doe each of those 10 days, not that I need that much venison, but I might take one more of either sex before I head back to Oregon to stock up on summer sausage. Last but not least, it’s also my blue heeler Wrangler’s birthday, who is now a teenager.

From Randy Bonner: Spent some time in the studio  with the legendary James “Big Daddy” Lawler recording an episode of Gettin’ Outdoors With BDL in the Grampian Hills just outside Camden, Alabama. (at 25:00) I talk about my Alabama roots, family, moving to Oregon, being a youth fishing and wilderness skills instructor, my writing career, NOWA , and a comparison of fish and wildlife species as well as fishing and hunting opportunities in the two regions. I really enjoyed speaking with BDL and I’m excited to share this interview with my followers.

http://gettinoutdoors.libsyn.com/gettin-outdoors-podcast-50

From John Kruse: SHOT SHOW 2020; Several NOWA members were seen at the range and in the halls of the Sands Expo Center in Las Vegas, Nevada between January 20th and the 24th.  The reason?  They were all attending SHOT Show, the abbreviation for the Shooting Hunting Outdoor Trade Show put on every year by our supporting member, the National Shooting Sports Foundation (NSSF).  This is a huge event open only to members of the industry and the media that covers it.  SHOT Show this year included some 2600 exhibitors and 55,000 attendees from all over the world who were checking out what’s new for 2020 from the manufacturers and exhibitors present.  NOWA members present included Dennis Clay, Garnet Wilson, Gary Lewis, Troy Rodakowski, John Kruse, George Krumm and Bill Brassard, the Senior Communications Director for NSSF who we get to see at many of our annual conferences.   To find out more about SHOT Show go to http://shotshow.org

From Peter Schroeder: Risa & I just completed a great ski week in New Mexico—Santa Fe Ski Basin, Angel Fire, Sandia Peak. & Taos.

From Bob Schmidt of Macks Lures: Please keep in mind our monthly magazine the Mack Attack, there is lots of information in it each month which you can piggyback off of so to share with your angle.

Your contact for doing that would be Britton: Media@MacksLure.com

Sign up for the Mack Attack newsletter: https://www.mackslure.com/free-stuff/mack-attack/

The Sports Shows: Many NOWA members are working the Pacific NW Sportsmen’s Shows. These shows are a great opportunity to network, catch up with old friends and make new ones.

https://www.thesportshows.com/shows/pacific-northwest/

2019 November NOWA Member News

In addition to Bert Gildart’s great cycling adventure story, NOWA members got out last month and enjoyed the great outdoors. Here’s their stories:

From Joe Warren:  November is one of my favorite months of the year.  Though I would prefer to mostly fly fish, big game hunting is also on the menu.  This year’s November was epic starting off with some fabulous lake trout fishing in central OR where I caught the largest trout ever on a fly, a 37 inch lake trout using a fast sink line from a boat.  My deer hunt soon followed with a special draw on Washington’s quality buck in Eastern WA near Omak where I bag a nice 3×4.  With plans to possibly hunt two weeks, it was too soon to go home after only four days of hunting, so with fly rod in hand I wandered over to the Columbia River on Rufus Woods Reservoir and caught a handful of nice rainbows but one particularly nice 28 incher!  Needless to say, my Lunar S-Glass 5 wt. fly rod was bent to the handle for quite some time!  All in all it was truly a blessing and this fall is definitely one for the memory book.

Quality buck hunt, Pogue unit, WA, mule deer buck

Central Oregon lake trout on the fly!

From Randy Bonner: I’ve started writing for the Visit Corvallis tourism office. Great news, congratulations Randy!

From Dave Kilhefner: Fished the Deschutes on the Warm Springs Reservation side with guide Elke Littleleaf. While heavy rains pelted Portland this day, it was dry in eastern Oregon; a bonus for sure! Fishing partner was NOWA member Robert Campbell who caught 2 steelhead on spinners and I caught a couple nice redsides on beads.

From Tom Knight: I keep plugging away on my book. Right now I’m into two chapters on wild turkey hunting in “ancient times,” like 50 years ago, when the turkey population mushroomed in Klickitat/Skamania counties after their introduction. The first chapter got kind of long (10 pages), so I am working on a second. I am having fun reliving old times!

If anyone would like to a copy, email me at headfish98005@yahoo.com. I’m still laid up awaiting hip transplant, so I am glued to my tablet all waking hours with tons of time to write + answer emails.